Food for thought – ‘let’s put a f**ckin end to famine’

My post for Blog Action Day 2011

This video from One International is a really good non-profit campaigning video – it makes its point fast and clear, again and again: Famine is manmade and has killed 30,000 children in 6 months.

That’s a story that should be told. But you won’t be seeing that version of it on UK TV any time soon.

You won’t see it because of a ‘prohibition on “political” advertising on television’. This specially rules out an advert ‘which is directed towards a political end.’

Charlie Becket blogged about the issue of whether this is right or not, he asked:

“The controversy not only raises issues about broadcast regulation, but also about NGOs. What right do they have to campaign on ‘political’ issues. How accountable are they and their celebrity supporters?”

For me, it’s a bit of a mute point. The charity commission allows charities to campaign (and offers extensive advice about it) so if we can’t get on the TV, we’ll just go digital. If Volkswagen can do it to sell cars, why can’t we to change the world?

Which bring me back to the point, for Blog Action Day 2011 I’m supporting One International, ‘let’s put a f**ckin end to famine’.


About medavep
I work in the UK charity sector and sometimes I blog about fundraising, digital and consumer experience. Sometimes I just moan.

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