Is face to face fundraising a joke?

I like a laugh and, like Stewart Lee, believe that “Great comedy can act as both a social barometer, and a social pressure valve.” So when I hear one of Britain’s top comics talking about fundraising, I’m interested. Along with Shaun Lock, who made some interesting points (and funny jokes, obviously) about digital slacktivism, Kevin Bridge’s set on Channel 4’s Comedy Gala for Great Ormond Street Hospital touched on face to face fundraising. Although he did not the use of the phrase “chugging” (“charity mugging”) he did highlight the negative conations that word represents.

For Kevin Bridges, face to face fundraising is linked to guilt and pressure. When you see a man with a clipboard in the street, it’s time “to plan your excuses” but sometimes,

“You don’t think fast enough and the charity guy is right in your face and he’s caught you off guard,

‘Excuse me sir would you like to help sick children?’

‘No, sorry. I’m just..ermm…no. Nope. Fuck ‘em mate fuck ‘em.”

And there we have it, it is absurd to not want help sick kids, but when someone stops you in the street to get your bank details to help that cause, you feel trapped, caught out, cajoled and are preparing excuses. Is that what fundraising is about?

No, this is not what good fundraising is about. But, worryingly, people seem to think it is.


About medavep
I work in the UK charity sector and sometimes I blog about fundraising, digital and consumer experience. Sometimes I just moan.

2 Responses to Is face to face fundraising a joke?

  1. James says:

    You are a bit out of touch. Face to face fundraising is hardly a new concept, it has been around for 20 years! Next time are you going to be touching on the dangers of flight?

    • medavep says:

      Because something has been around a long whole I shouldn’t write about it? Also, the post was prompted by a recent piece of comedy that touched on face to face fundraising, so I don’t see your point.

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