Google’s “multi screening” research

Some interesting Data from Google studying consumer behaviour over the four main media devices – smart phone, tablet, PC/laptop and TV.

What stood out for me was smart phones are the most common starting point for online activity, presumably because they are always about our person and ready to use in seconds.

What are you reading this on right now, and did you start on one device and use search to pick it up again later?

 

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About medavep
I work in the UK charity sector and sometimes I blog about fundraising, digital and consumer experience. Sometimes I just moan.

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