Fundraisers beware – people are fickle!

There was much amazement on Channel 4’s Paralympics/comedy show The Last Leg when a knitted Adam Hills doll on EBay was mentioned and bids rocketed up to over £34,000, with Great Ormond Street Hospital set to benefit. But people were not as generous come the end of the auction, bid after bid was retracted and the actual result was £12,100.

The Adam Hills doll

Bids peaked at over £34,000 but over half were retracted

 

Still a result for GOSH I think but it just goes to show, people are fickle and even the most concrete looking fundraising pledge can fall short.

 

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About medavep
I work in the UK charity sector and sometimes I blog about fundraising, digital and consumer experience. Sometimes I just moan.

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