The (perceived) discrepancy between Facebook insights and the posts on your page explained

Juding by the amount of questions listed when you serach for “discrepancy” in Facebook help, a fair few people are puzzled by what they see on their page VS what they see in insights. At first glance it can be a puzzler, but dig a little deeper and all becomes clear.

This is the summary data you get on all posts:

Here's what you see when you look at post data in Facebook insights (correct as of Oct 2013)

Here’s what you see when you look at post data in Facebook insights (correct as of Oct 2013)

But when you compare this to what you (and everyone else) sees on your Facebook page:

Here's what you see on your actual page - the figure is much less than the summary in insights

Here’s what you see on your actual page – the figure is much less than the summary in insights

To get to the bottom of why this is, simply click on the post from within Facebook insights and all is revealed:

Here is the breakdown of how the total likes of 2.4k are calculated

Here is the breakdown of how the total likes of 2.4k are calculated

In conclusion

Facebook is not telling you porkies but perhaps their insights could benifit from showing more data in the summary section.

Also in the process of figuring this out, I discovered that pinning a post to the top of your page temporarily removes it from the insights but I’m not sure why. Something to do with it no longer being at the correct place in the timeline perhaps?

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